Universal Razor Industries plays an important role
in delivering razor products throughout the USA.
Universal Razor Industries has a big role in delivering products manufactured in Asia all over the United States.
It is the gateway to the United States for KAI products.
The office is on the outskirts of Los Angeles and has a large warehouse.
In addition, the work style captures the American spirit of liberality to function in this large country.
Delivering goods to the whole USA
Universal Razor Industries (URI) sells products made by KAI throughout the United States, including OEM women’s razor products and ‘KASHO’beauty scissors. Products manufactured mainly in Asia and Japan are organized in Los Angeles and are managed in the warehouse in Georgia.
Lee Knowles, who is in charge of sales, is covering the market of the entire country. He lives in Salt Lake City. From there he can go both to Portland, where KAI USA is located, and the Eastern US, where he often visits for sales, within 2 hours by plane.
Currently URI deals mainly with women's razors which are an OEM product. ‘First of all, it is important for customers to be satisfied with our products. Then, if we are ready to respond promptly to any additional shipping order without fail, it will lead to sustainable sales.’ Consumer trends are now changing. The challenge of the future is e-commerce sales.
‘Half of the market is major supermarkets. On the other hand e-commerce sales are on the increase to be the dominant market in the future. The premium feeling was important before, but value is more important now. We are working for the future on enhancing our products’ appeal on the internet,’ says Lee.
Lee Knowles／He Joined KAI in 2006, in charge of OEM products sales all across the country, living in Salt Lake City where he can enjoy his hobbies of fly fishing and skiing close to his home.
Stylist scissors loved by a professional, KASHO quality
‘KASHO’ is a scissor brand of KAI’s sold to hairdressers for professional use in the United States. It is not retailed except in specialty shops, sold directly to stylists as high quality scissors. Coupled with the fact that they are made in Japan, KASHO scissors are enhancing brand power as a luxury item and receiving deep trust from prominent hair salons and hair stylists for ease of use and their sharpness.
There is also a ‘sharpening service’ that is nice for heavy users. By using your own scissors for a long time, their value as a personal item will increase.
‘KASHO is the Mercedes of the world of scissors,’ says hair stylist Lea Journo. ‘Traditional, solid, simple and sturdy craftsmanship,’ such features are perfect for her. She has used KASHO scissors for 15 years. Because you feel an attachment, you can use them with care.
For students who go to beauty salon schools, KAI provides entry model scissors. The thought of treating tools carefully is important to any occupation. It is also important to work with good tools as soon as possible. Such an experience may help to play a role in creating an excellent hairdresser in the future.
Lea Journo／A Paris-born hair stylist. She started working at a local hair salon at the age of 13, opened her own hair salon at the age of 24 which soon grew into one of Paris’s top salons. She moved to the United States in 2003 and started the Lea Journo Salon.
Christine Joaquin／Responsible for selling ’KASHO’ in the North American market. ‘From now on, we plan to strengthen our sales department, especially on our website. I want to raise brand awareness and increase sales’.