KAI FACT magazine
Creative imagination:Bringing Shanghai to the world
FACT  No.04

Creative imagination:
Bringing Shanghai to the world

The creative agency, Great Works, is based in Stockholm.
It has branch offices in Sweden, New York, Tokyo, and Shanghai.
Their Shanghai office was established nine years ago.
Their creativity and use of mass media pushes the boundaries of traditional forms of media.
The Great Works office is located in downtown Shanghai.
14 employees, including their representative Nana (upper left) and sales representative Shima Sakane(upper right), staff the office.
Their popular office cat, Kunii, roams the airy second floor.

The power of the individual:
The possibility of a new Shanghai

 Modern Shanghai is not only represented by its fashion and art. Creative marketing agencies in Shanghai are also letting their presence be known. One such agency, Great Works is unique and energetic. They count Asahi Beer, Toshiba, and Alibaba, Asia’s largest e-commerce company, among their customers. The young employees of Great Works manage creative marketing sales all on their own. None of their work is just outsourced. Nana, a company representative stated: ‘We are a talented team of illustrators and movie and web designers. This is our strong suit.’ We asked Yutaka Kawai, general manager of Shanghai KAI Trade Co., Ltd. who was at Great Works for a business meeting, why he does business with them.
 Kawai explained: ‘E-commerce is vital to China’s smart-phone society. We were looking for a creative team that shared our philosophy of being flexible and having high-quality branding.’
 Great Works was in charge of opening KAI’s store at the New World Daimaru shopping center in Shanghai last year. This year their job has been to promote the store using texting apps, such as WeChat. Great Works employees say: ‘Our mission is to create a positive experience for every company.’ They are literally doing Great Works.
(left) KAI’s store in the New World Daimaru shopping center on East Nanjing Road. Compared to the world standard, it’s quite large. The chic black façade gives it an aura of luxury. Nana suggested they install a wooden counter to make it feel more homey. (far left) Great Works has been busy this year revamping KAI’s official Chinese website.
Daylight streams through the windows of the Shanghai office. The open-floor layout makes it possible to see the whole office floor.
A foosball table stands in the middle of the office.
When Yutaka Kawai from the Shanghai KAI Trade Co., Ltd. attended a meeting at Great Works, he played foosball with the Great Works staff.

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